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	<title>Brand Positioning Archives - Invictus</title>
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	<title>Brand Positioning Archives - Invictus</title>
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		<title>Broadband TV News</title>
		<link>https://helloinvictus.com/projects/broadband-tv-news/</link>
		
		<dc:creator><![CDATA[st]]></dc:creator>
		<pubDate>Fri, 25 Oct 2024 11:19:51 +0000</pubDate>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Management]]></category>
		<guid isPermaLink="false">https://helloinvictus.com/?post_type=projects&#038;p=1468</guid>

					<description><![CDATA[<p>...</p>
<p>The post <a href="https://helloinvictus.com/projects/broadband-tv-news/">Broadband TV News</a> appeared first on <a href="https://helloinvictus.com">Invictus</a>.</p>
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600;">Broadband tv news case study</p>

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<h1  class="vc_custom_heading vc_do_custom_heading" >Transforming Broadband TV News’ Content</h1></div></div></div><div class="wpb_column vc_column_container vc_col-sm-5"><div class="vc_column-inner "><div class="wpb_wrapper ">
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			<p><a href="http://broadbandtvnews.com">www.broadbandtvnews.com</a></p>

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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600; text-align: center;">We know where to start our journey</p>

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<h2 style="text-align: center" class="vc_custom_heading vc_do_custom_heading ab-semibold ab-small-width" >The Four Sides of this Project</h2></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ab-padding-bottom-80 vc_custom_1725955646967 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="ab-row-swap-2 wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp wpb_column vc_column_container vc_col-sm-6 vc_col-lg-4 vc_col-md-4 vc_col-xs-12"><div class="vc_column-inner "><div class="wpb_wrapper ">
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			<p style="text-align: center;"><span style="color: #2e3e46; font-size: 20px;"><strong>Strategic Concept Development</strong></span></p>
<p style="text-align: center; opacity: 0.5;">Crafted a video interview approach to broaden revenue opportunities.</p>

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			<p style="text-align: center;"><span style="color: #2e3e46; font-size: 20px;"><strong>Brand-Aligned Content Delivery</strong></span></p>
<p style="text-align: center; opacity: 0.5;">Produced high-quality video tailored to Broadband TV News’ identity.</p>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-104.svg" class="vc_single_image-img attachment-full" alt="" title="img-104" /></div>
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			<p style="text-align: center;"><span style="color: #2e3e46; font-size: 20px;"><strong>Comprehensive Production Services</strong></span></p>
<p style="text-align: center; opacity: 0.5;">Delivered seamless support from pre-production to distribution.</p>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-105.svg" class="vc_single_image-img attachment-full" alt="" title="img-105" /></div>
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			<p style="text-align: center;"><span style="color: #2e3e46; font-size: 20px;"><strong>Enhanced Audience Engagement</strong></span></p>
<p style="text-align: center; opacity: 0.5;">Elevated brand presence through professional, engaging video storytelling.</p>

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			<div class="ab-card-cat" style="color: #000000;"><i class="ab-ico-011"></i>New Revenue Stream</div>

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<h3 style="color: #ff583b" class="vc_custom_heading vc_do_custom_heading ab-is-top" >Capturing The Success</h3>
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			<p>Broadband TV News aimed to expand and sought our expertise to develop new revenue streams and drive growth. After detailed brand positioning and analysis, we devised a strategic concept to elevate their offerings by incorporating video interviews into their portfolio. This approach provided fresh engagement channels and new monetization opportunities.</p>

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<li>Strategy</li>
<li>Expansion</li>
<li>Video Production</li>
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600; text-align: center;">Experience &amp; Expertise</p>

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<h2 style="text-align: center" class="vc_custom_heading vc_do_custom_heading ab-semibold ab-small-width ab-padding-bottom-50" >Attention to All Details</h2>
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="2640" height="1770" src="https://helloinvictus.com/wp-content/uploads/2024/10/video-group.png" class="vc_single_image-img attachment-full" alt="" title="video group" srcset="https://helloinvictus.com/wp-content/uploads/2024/10/video-group.png 2640w, https://helloinvictus.com/wp-content/uploads/2024/10/video-group-300x201.png 300w, https://helloinvictus.com/wp-content/uploads/2024/10/video-group-1024x687.png 1024w, https://helloinvictus.com/wp-content/uploads/2024/10/video-group-768x515.png 768w, https://helloinvictus.com/wp-content/uploads/2024/10/video-group-1536x1030.png 1536w, https://helloinvictus.com/wp-content/uploads/2024/10/video-group-2048x1373.png 2048w" sizes="auto, (max-width: 2640px) 100vw, 2640px" /></div>
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<h3  class="vc_custom_heading vc_do_custom_heading vc_custom_1729859719399" >Our Mission:<br />
Transforming Raw Footage<br />
Into Compelling Stories</h3>
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		<title>Kleinwein</title>
		<link>https://helloinvictus.com/projects/kleinwein/</link>
		
		<dc:creator><![CDATA[iadmin]]></dc:creator>
		<pubDate>Sun, 15 Sep 2024 05:27:34 +0000</pubDate>
				<category><![CDATA[Brand positioning]]></category>
		<category><![CDATA[Content Creation]]></category>
		<guid isPermaLink="false">https://helloinvictus.com/?post_type=projects&#038;p=1054</guid>

					<description><![CDATA[<p>Come along the Southern Wine Route with the Kleins...</p>
<p>The post <a href="https://helloinvictus.com/projects/kleinwein/">Kleinwein</a> appeared first on <a href="https://helloinvictus.com">Invictus</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wpb-content-wrapper"><div class="vc_row wpb_row vc_row-fluid wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp ab-padding-top-100 vc_row-o-equal-height vc_row-o-content-bottom vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-7"><div class="vc_column-inner "><div class="wpb_wrapper ">
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600;">Kleinwein Case STUDY</p>

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	</div>
<h1  class="vc_custom_heading vc_do_custom_heading" >Telling the Klein Story: Tradition, Passion for Wine, and Family</h1></div></div></div><div class="wpb_column vc_column_container vc_col-sm-5"><div class="vc_column-inner "><div class="wpb_wrapper ">
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			<p><a href="https://www.kleinwein.com/" target="_blank" rel="noopener">www.kleinwein.com</a></p>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="51" height="52" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-072.svg" class="vc_single_image-img attachment-full" alt="" title="img-072" /></div>
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600; text-align: center;">We know where to start our journey</p>

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<h2 style="text-align: center" class="vc_custom_heading vc_do_custom_heading ab-semibold ab-small-width" >The Four Sides of this Project</h2></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ab-padding-bottom-80 vc_custom_1725955646967 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="ab-row-swap-2 wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp wpb_column vc_column_container vc_col-sm-6 vc_col-lg-4 vc_col-md-4 vc_col-xs-12"><div class="vc_column-inner "><div class="wpb_wrapper ">
	<div  class="wpb_single_image wpb_content_element vc_align_center wpb_content_element vc_custom_1726378542066">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-160.svg" class="vc_single_image-img attachment-full" alt="" title="img-160" /></div>
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			<p style="text-align: center;"><span style="font-size: 20px;"><strong>Design of Materials for the Winery</strong></span></p>
<p style="text-align: center; opacity: 0.5;">We developed elegantly designed marketing materials that reflected KleinWein’s rich heritage and premium wine offerings, ensuring consistency across all brand touchpoints.</p>

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	<div  class="wpb_single_image wpb_content_element vc_align_center wpb_content_element vc_custom_1726378571417">
		
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-161.svg" class="vc_single_image-img attachment-full" alt="" title="img-161" /></div>
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			<p style="text-align: center;"><span style="font-size: 20px;"><strong>Social Media Content</strong></span></p>
<p style="text-align: center; opacity: 0.5;">Our team created engaging social media content that showcased KleinWein’s story, product range, and winery experience, boosting online presence and brand awareness.</p>

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</div></div></div><div class="ab-row-swap-3 wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp wpb_column vc_column_container vc_col-sm-6 vc_col-lg-4 vc_col-md-4 vc_col-xs-12"><div class="vc_column-inner "><div class="wpb_wrapper ">
	<div  class="wpb_single_image wpb_content_element vc_align_center wpb_content_element vc_custom_1726378599070">
		
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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-162.svg" class="vc_single_image-img attachment-full" alt="" title="img-162" /></div>
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			<p style="text-align: center;"><span style="font-size: 20px;"><strong>Sales Campaigns &amp; Mailings Management</strong></span></p>
<p style="text-align: center; opacity: 0.5;">We managed targeted sales campaigns and personalized mailings that effectively engaged customers, driving increased sales and fostering deeper connections with the KleinWein brand.</p>

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	</div>

	<div  class="wpb_single_image wpb_content_element vc_align_center wpb_content_element vc_custom_1726378617812">
		
		<figure class="wpb_wrapper vc_figure">
			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="60" height="60" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-163.svg" class="vc_single_image-img attachment-full" alt="" title="img-163" /></div>
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	</div>

	<div class="wpb_text_column wpb_content_element" >
		<div class="wpb_wrapper">
			<p style="text-align: center;"><span style="font-size: 20px;"><strong>Photography</strong></span></p>
<p style="text-align: center; opacity: 0.5;">We provided professional photography services, capturing the essence of the winery, its beautiful surroundings, and its products, to visually communicate the brand’s authenticity and quality.</p>

		</div>
	</div>
</div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ab-padding-bottom-80 vc_custom_1726029563931 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1725980429158 "><div class="wpb_wrapper "><div class="vc_row wpb_row vc_inner vc_row-fluid ab-padding-info wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1725982231002 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="ab-top-bottom ab-with-tags wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element vc_custom_1726051017930" >
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			<div class="ab-card-cat" style="color: #000000;"><i class="ab-ico-011"></i> Task in Hand</div>

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<h3  class="vc_custom_heading vc_do_custom_heading ab-is-top" >Crafting a Legacy</h3>
	<div class="wpb_text_column wpb_content_element vc_custom_1727189714715" >
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			<p>KleinWein needed more than just marketing materials; they sought a partner to tell the authentic story of their family winery, traditions, and the deep passion that goes into every bottle of wine. Our mission was to bring this rich heritage to life through a brand that reflects their dedication and craftsmanship. Through thoughtful design and storytelling, we helped them communicate not just their products, but their family’s enduring love for winemaking.</p>

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</div></div></div><div class="ab-has-radius wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper">
				<p class="rs-p-wp-fix"></p>
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			<ul>
<li>Events</li>
<li>Build-up Services</li>
<li>Management</li>
</ul>

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</div></div></div></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ab-padding-top-80 ab-padding-bottom-30 vc_custom_1726066988002 vc_row-has-fill"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner vc_custom_1725980967170 "><div class="wpb_wrapper "><div class="vc_row wpb_row vc_inner vc_row-fluid ab-padding-info wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp vc_custom_1726389546583 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="ab-top-bottom ab-row-swap-2 wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6 vc_col-md-6"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<div class="ab-card-cat" style="color: #000000;"><i class="ab-ico-011"></i> Visual Identiry</div>

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	</div>
<h3  class="vc_custom_heading vc_do_custom_heading ab-is-top" >Promotional Campaigns</h3>
	<div class="wpb_text_column wpb_content_element vc_custom_1727190050109 ab-row-rb-wrap" >
		<div class="wpb_wrapper">
			<div class="ab-row-rb ab-color-1">Seasonal Campaigns</div>
<div class="ab-row-rb ab-color-1">Wine Labels</div>
<div class="ab-row-rb ab-color-1">Wine Lists &amp; Promotions</div>
<div class="ab-row-rb ab-color-1">Photography for Communications</div>

		</div>
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	<div  class="wpb_single_image wpb_content_element vc_align_left wpb_content_element  ab-is-bottom">
		
		<figure class="wpb_wrapper vc_figure">
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</div></div></div><div class="ab-row-swap-1 wpb_column vc_column_container vc_col-sm-12 vc_col-lg-6 vc_col-md-6"><div class="vc_column-inner"><div class="wpb_wrapper">
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</div></div></div></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ab-ignore-margin wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp ab-padding-bottom-30 vc_custom_1726052830259 vc_row-has-fill vc_column-gap-30 vc_row-o-equal-height vc_row-flex"><div class="ab-top-bottom wpb_animate_when_almost_visible wpb_fadeInUp fadeInUp wpb_column vc_column_container vc_col-sm-6 vc_col-has-fill"><div class="vc_column-inner vc_custom_1726389879782 "><div class="wpb_wrapper ">
	<div class="wpb_text_column wpb_content_element vc_custom_1726389770817 ab-first-ttl" >
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600; text-align: left;">Mrs Eaves</p>

		</div>
	</div>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img loading="lazy" decoding="async" width="401" height="154" src="https://helloinvictus.com/wp-content/uploads/2024/09/img-152.svg" class="vc_single_image-img attachment-full" alt="" title="img-152" /></div>
		</figure>
	</div>

	<div class="wpb_text_column wpb_content_element vc_custom_1726389760471 ab-first-ttl ab-is-bottom" >
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			<p style="text-transform: uppercase; letter-spacing: 1px; font-weight: 600; text-align: left;">Avenir Next Condensed</p>

		</div>
	</div>

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<h3  class="vc_custom_heading vc_do_custom_heading vc_custom_1727189927395" >Our Mission:<br />
Building a Brand That Embodies KleinWein’s Tradition</h3>
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			<p>Our mission with KleinWein was to capture and communicate the essence of their family’s winemaking tradition, infusing their brand with the passion and heritage that define their wines. We aimed to create a compelling narrative that not only showcased their products but also told the story of their craftsmanship and dedication, ensuring the brand resonates with authenticity and heart.</p>

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